A certified Food & Beverage Executive (CFBE) and hospitality consultant backed by 25 years of hotel management experience with Hyatt, Renaissance and Marriott,  Asim is CEO of Lakeshore Hospitality Group. He is principle lead on all consulting assignments.

 A hospitality subject matter expert, he has been instrumental in several large scale turnaround, due diligence and development projects resulting in increased asset value. A proven track record of building best-in-class hospitality organizations, he has consistently delivered exceptional ROI for his clients. The go-to hospitality specialist, he is able to optimize your company for peak service and financial performance today!

 Some of Asim’s accomplishments include: changing Marriott's Canadian region to #1 position in guest satisfaction and profitability.  Portfolio guest satisfaction improved by 1% through guest satisfaction tracker. Revenue Strategy, which generated $20M incremental revenue.  Food cost reduction of 1.2% across Americas.